It is inspirational to find Palestine richly meditated in poetry. Two new poetry collections provide a robust testament to that -- One collection is by the Palestinian-American poet Sharif S. Elmusa, Flawed Landscape, and the other is made of selected works by various poets edited by Remi Kanazi, Poets for Palestine. Atef Alshaer reviews for The Electronic Intifada.
The Alternative Information Center (AIC) wrote a critical letter to the British PR firm, Ananchi, which was hired by the Israeli Foreign Ministry for a new campaign to give Israel a public relations facelift.
6 October
2008
Fiona
Gilmore, Chairperson Acanchi
Fax: +44(0)207 287 8600
Dear Ms. Gilmore,
The Israeli newspaper Haaretz
reported today that you and the company you founded, Acanchi, have been hired
by the Israeli Foreign Ministry to develop a brand for Israel that is “disconnected from the
Arab-Israeli conflict […] (and) that focuses instead on Israel’s scientific and
cultural achievements.” As a joint Palestinian-Israeli organization
working for a just peace and secure life for Palestinians and Israelis, we are
most concerned by this report.
Acanchi’s website notes that you embark on a “rigourous
journey of discovery” when defining a brand for a country. We trust that comprehensive
research methodology dictated that this journey included meetings with
representatives of the more than 5.5 million Palestinians living under Israeli
occupation in the West Bank, Gaza Strip and East Jerusalem, in addition to the 25,000
residents of the occupied Syrian Golan Heights. It is impossible to understand
our local reality without meeting with Palestinian civil society and political
leaders.
For more than 40 years, Israel has violated the most
fundamental human rights of the Palestinian people—their right to life, freedom
of movement, freedom of association and the right to their own sovereign state.
These ongoing human rights violations are implemented through the violent force
of the Israeli military and the crushing bureaucracy of the Israeli “civil
administration” that governs the occupied Palestinian territories.
This is the reality in which we live. There is obviously
more to Israeli society and its daily experiences than the occupation of the
Palestinian territories, but the occupation is the shadow under which
everything else necessarily exists.
By acting to associate Israel with things other than the
Israeli-Arab conflict, you would unfortunately be directly contributing to the
ongoing violations of Palestinian human rights and a prolongation of the
conflict. Until we all—Israelis, Palestinians and the international community—deal
with reality here as it truly is and not as public relations campaigns may like
it to be, we have no chance to create a just and secure peace in the region.
Accordingly, the Alternative
Information Center
(AIC) (www.alternativenews.org) would be pleased to arrange meetings
and discussion for you and your staff with various representatives of
Palestinian grassroots civil society, in addition to Israeli and Palestinians
working together for peace and justice and marginalized Israeli communities
impoverished by global trends and political processes that do not take their
voices into account.
Without peace and justice for everyone in the region, there
can be no true prosperity and development for either Israelis or Palestinians.
Thank you for your attention and we look forward to hearing
from you.
Sincerely,
Connie
Hackbarth
Executive
Director
The Hamas-dominated Palestinian Legislative Council (PLC), decided on Monday that president Abbas' term in office ends officially on January08, 2009, therefore Abbas becomes an illegal president of the Palestinian Authority.
British PR firm, Ananchi, which focuses on corporate branding for countries in need of a public relations facelift, was hired by the Israeli Foreign Ministry for a new campaign.
Haaretz (http://www.haaretz.com/hasen/spages/1026633.html)reports
today that the Israeli Ministry of Foreign Affairs has signed a contract with British
public relations firm, Acanchi (www.acanchi.com (http://www.acanchi.com/)),
to develop a brand for Israel that is “disconnected from the Arab-Israeli
conflict […] (and) that focuses instead on Israel’s scientific and cultural
achievements.”
Acanchi,
which describes itself as believing that “success for a country, city or region
brand can be achieved by discovering, defining and channeling this chi into a brand positioning that
reflects the core truths of a place,” claims to embark on a “rigorous journey
of discover” in deciding upon a brand.
Ido
Aharoni, the Israeli Foreign Ministry official in charge of this program, noted
that “even those who recognize that Israel is in the right are not
attracted to it, because they see it as a supplier of bad news. The conclusion
is that it is more important for Israel to be attractive than to be
right.”
Israel is neither
attractive nor right, and no amount of fantasy public relations can change
reality: Israel
is an occupying country that violates the most fundamental human rights of the
Palestinian people, and has done so for more than 40 years.
Write to Fiona Gilmore of Acanchi and tell her she cannot airbrush the
Palestinian people or the ongoing Israeli occupation out of reality. By doing
so, she would be directly contributing to a prolongation of the
Israeli-Palestinian conflict and the daily violation of Palestinian individual
and national rights. Only by directly confronting and dealing with reality as
it truly is, can justice and a joint and secure life for Palestinians and
Israelis ever be achieved.
Fiona
Gilmore
Acanchi
32-34 Great
Marlborough Street
London W1F
7JB United Kingdom
Tel:
+44(0)207 287 4600
Fax: +44(0)207 287 8600
Email: info@acanchi.com (mailto:info@acanchi.com)
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To view website click here
Friday 3/10/2008
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